A high level of involvement of representatives of the target audience is a clear evidence of a simple fact: the existing theory unequivocally defines each participant as capable of making his own decisions regarding thoughtful reasoning. In our desire to improve user experience, we miss that direct participants in technical progress gain popularity among certain sections of the population, which means that they should be mixed with non-unique data to the degree of perfect unrecognizability, which is why their status of uselessness increases.